lesson
When Attitudes Predict Behavior and the Theory of Planned Behavior
Identify the conditions under which attitudes strongly predict behavior, including attitude strength, specificity, accessibility, and social norms.
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Social Cognition, Attitudes, and Persuasion
11 lessons
Goal
Explain how individuals make causal attributions, form implicit and explicit attitudes, respond to persuasive messages, and are influenced by situational forces.
11 lessons
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