lesson
The Elaboration Likelihood Model: Central and Peripheral Routes
Differentiate between central route persuasion (logic and argument quality) and peripheral route persuasion (superficial cues, attractiveness, emotion).
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Social Cognition, Attitudes, and Persuasion
11 lessons
Goal
Explain how individuals make causal attributions, form implicit and explicit attitudes, respond to persuasive messages, and are influenced by situational forces.
11 lessons
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