lesson
Social Facilitation, Social Inhibition, and Arousal
Describe Robert Zajonc's drive theory explaining how an audience's presence enhances performance on simple tasks and impairs performance on complex tasks.
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Social Cognition, Attitudes, and Persuasion
11 lessons
Goal
Explain how individuals make causal attributions, form implicit and explicit attitudes, respond to persuasive messages, and are influenced by situational forces.
11 lessons
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- Internal Versus External Causal AttributionsUp next
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- The Power of the Situation and Zimbardo's Stanford Prison ExperimentNot started yet
- Social Facilitation, Social Inhibition, and ArousalYou are here
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