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market-research

How to Find Your Best Customer Segment Before Spending on Ads

Use a practical scoring framework to compare customer segments by urgency, accessibility, purchasing power, and fit before committing your budget.

newsnew

Spotify will label some AI-generated artist personas and keep them out of default recommendations

Spotify announced AI Persona badges for artist profiles that may represent AI-generated identities, with the labels expected to appear from mid-September. Spotify also said those profiles will generally be excluded from editorial and personalized recommendations unless listeners follow them.

newsnew

OpenAI appoints former Wiz executive Dali Rajic as chief revenue officer

OpenAI named Dali Rajic, who previously served as president and chief operating officer of Wiz, as its new chief revenue officer. The company said he will lead its global revenue organization as enterprise AI adoption accelerates.

ai-toolsnew

How to Use AI to Compare Options Without Letting It Make the Decision for You

Turn a messy choice into clear criteria, useful trade-offs, and better questions while keeping your own judgment in charge.

ai-literacy

How to Verify an AI Answer in 10 Minutes

Use a fast, repeatable process to check sources, uncover hidden assumptions, and catch confident-sounding errors before relying on an AI response.

newsnew

Thomson Reuters raises its 2026 outlook as demand grows for content-powered AI products

Thomson Reuters reported second-quarter 2026 results showing 9% total revenue growth and raised its full-year revenue growth outlook to approximately 8%. The company said demand for AI-enabled legal, corporate, tax, audit, and accounting products remained strong.

content-ideasnew

How to Build a Content Idea System That Never Starts From a Blank Page

Create a repeatable workflow for capturing audience questions, developing content pillars, and turning rough observations into strong video, podcast, and social ideas.

content-ideas

A Repeatable Content Idea System for YouTube, Reels, Podcasts, and More

Build a reliable idea pipeline by turning audience questions, proven themes, and personal observations into platform-ready concepts.

positioningnew

How to Build a Positioning Statement That Makes Your Offer the Obvious Choice

Use a practical framework to define your ideal customer, their urgent problem, your differentiated promise, and the proof that makes it credible.